LinkedIn is a powerful social media platform for businesses. It’s the perfect way to connect with influencers, potential customers and other like-minded people.
However, it can be difficult for small businesses to get started on LinkedIn, which is why we’ve put together this guide on how to create the perfect LinkedIn ad to grow your sales.
Define Your LinkedIn Audience
LinkedIn is a great place to target people in your industry. It allows you to target by job title and company, but it also lets you do more than that.
LinkedIn has several options for targeting users based on demographic information such as age, gender and language.
You can use these tools if you want to reach out only to potential employees for a potential new position or if you want to target people who have similar backgrounds (e.g., someone from India) as yourself so that they’ll be more likely interested in your company’s products/services—or even just because they’re awesome.
Calculate Your Budget
Calculating your budget is a vital part of the process, as it will help you decide how much to pay for each campaign.
- What’s your budget?
- How much are you willing to spend on LinkedIn ads?
- How much are you able to spend on other marketing channels like Facebook ads or Google Adwords?
If you’re a small business, then your budget might be limited. That doesn’t mean that you can’t run ads on LinkedIn, though.
In fact, it can be a great way to get started with paid advertising on LinkedIn and see how it works for your business.
Review LinkedIn’s Image Specifications
LinkedIn ads are often similar to other ad networks because they’re based on the same picture specifications.
But there are some differences, so be sure to check out the image requirements below before you start uploading your images.
- Size: 300px x 628px
- File size: less than 1MB (the maximum file size allowed is 2MB)
- Format: JPEG or PNG
- Pixel density: 300ppi (pixels per inch) – this will help ensure that your images look sharp when they’re scaled up by LinkedIn’s system and placed on their website pages or profiles.
The higher the pixel density, the sharper a photo will appear on screen when it’s viewed at full resolution; if you don’t specify a high enough resolution then images may appear fuzzy.
Know the Types of LinkedIn Ads
When you’re creating your first LinkedIn ad, it’s important to know the types of ads that are available.
There are four main categories: sponsored in-mails, updates, jobs and content.
Each one has its own specific strategy that can help you get more out of your advertising campaign by targeting the right audience with their specific needs and interests.
- Sponsored In-Mails: These are messages that appear on someone’s profile when they receive an email from someone who has paid for them (i.e., an advertiser).
This type of ad is ideal if you have a product or service that relates directly with what someone is looking for based on their profile information—for example, if they have mentioned being interested in “traveling” then perhaps this could lead them towards booking tickets through yours. - Sponsored Updates: These are similar but not quite as targeted as sponsored mail because they’re not only sent out via email but also via social media platforms like Facebook or Twitter where there isn’t any kind filter between what users see/read before hitting send instead everything gets posted publicly no matter how much discretion goes into choosing who sees which post so take care here too – don’t forget about content moderation either because those posts tend go viral very quickly without fail.
Create a Landing Page for Conversions
If you’ve created a LinkedIn ad, it’s important to create a landing page for conversions. This will help your business generate leads and sales from this social network.
You can use the same messaging as your LinkedIn ad, but make sure that it is optimized for mobile devices. Test different landing pages until you find one that works best.
LinkedIn is a great platform for your business. It can help you generate leads, build your brand and connect with potential clients. When you use LinkedIn ads to promote your business, it will make it easier for people to find what they need in their professional lives.
Test and Tweak Your Ad
Now that you have a good idea of what kind of ad will work best for your business, it’s time to test and tweak. You can do this by creating different versions of your headline, image and text with different combinations of these elements.
For example, if you want to use an image with a different headline than the one on top of it (which is usually called an “alt” version), then just use another image that has no text at all underneath it—or include some extra space between them so they don’t overlap.
Following these steps will help you create the perfect LinkedIn Ad for your business.
- Define Your Audience
The first step to creating the perfect LinkedIn ad is to define your audience.
Who are you trying to reach? What do they want and need? How can you best communicate with them in an effective way? Once you know this, it will be easier for you to create a marketing strategy that reflects those needs, so don’t skip this step!
- Calculate Your Budget
Next, calculate how much money your business has available for paid advertising on LinkedIn at any given time (if possible).
You should also consider whether paying per click means more exposure than pays-per-impression—and if so, which option would work best for your campaign goals and budget constraints.
A good rule of thumb: spend no less than 20% of what’s left over after taxes as an operating budget before going into debt or incurring additional costs like legal fees or website maintenance costs when using pay per click services like Google AdWords Ads Manager’s Search Campaigns feature.”
Conclusion
LinkedIn is an incredible platform for marketing. It’s a place where companies can connect with their customers and potential employees, help them learn more about the company and its products and services, and encourage referrals from those they have worked with.
With this in mind, it will be important to develop your LinkedIn ad strategy before starting out. We hope these steps will help you get started on the right foot.
