7 LinkedIn Ads Secrets To Skyrocket Your Lead Generation

Introduction

LinkedIn is one of the most powerful social media platforms out there, but it’s also one of the most challenging.

You need to be strategic and creative in order to get results from your campaigns on LinkedIn. In this post, we’ll share three strategies that can help you generate leads more effectively:

1. Use advertising automation tools to create automated ads with lead generation as a goal.
   
   
2. Leverage your existing contacts list for targeted, relevant ads that will drive qualified visitors back to your website or landing pages where they can take advantage of your offers.
   
   
3. Set up a video ad campaign that targets specific niches or industries so you can see who responds best to those types of messages (and then send them an email after they’ve watched).

Identify your buyer persona and business goals

Before you can create an effective LinkedIn Ads campaign, you need to know who your target customer is. That way, when you’re creating a message and targeting it at that specific audience, the ad can be more relevant and engaging.

To find out more about who your potential customers are, take some time to analyze their interests on Facebook or Instagram and see if they have accounts on LinkedIn as well (if not yet).

Once you’ve identified all of these people in one place—and perhaps even started following them—you’ll be able to create ads that will resonate with these individuals while they’re browsing through their newsfeeds or scrolling through their feeds of recommended content.

Next comes defining what business goals you want to achieve through social media marketing:

• what kind of results do we want from our campaigns?
• What kind of ROI do we need?
• Once we’ve answered all those questions for ourselves (and made sure everything makes sense),
• then it’s time to decide how much budget should go into each campaign before starting one up!

Choose the right LinkedIn Ads type for your campaign

You’re going to want to choose the right LinkedIn Ads type for your campaign. The different types are:

• Sponsored Updates, which is similar to a regular Ad but with an additional call-to-action button that lets users know they can click on it and get in touch with you.
  
  
• Custom Audiences, which lets you target people based on their interests or behaviors. You can also create Custom Audiences by segmenting your existing list of followers so that only those who have certain characteristics will see the ad (for instance, if they follow other companies that sell products similar to yours).
  
  
• Lead Generation Ads are targeted at leads who may be interested in buying something from you—the goal here is simply getting them off your website or landing page and into your funnel so that you can start building relationships with them!

Understand your audience, find the best targeting options

LinkedIn Ads is a great way to reach your target audience, but you need to know what they want. If you don’t, then LinkedIn Ads will not work for you.

Some people are more willing than others to share their data on social media platforms like LinkedIn and Facebook.

You can find out if this is the case by asking questions like “what do people typically do when they see my company name?” or “why should I trust my business?” This will help guide your efforts in creating an effective ad campaign that attracts more leads from the right people.

You also need make sure that there’s enough space in order to accommodate all of the information being shared within each post (including links).

The last thing anyone wants is scrolling through dozens upon dozens of posts just so they can find one single piece of useful information.

Set budget and bid for your LinkedIn Ads campaign

LinkedIn Ads has a cost per click, cost per impression and a cost per action model. The first two are the most common but you can also set your bid based on how many views or shares you want to receive in return for each click or share. For example:

• You may want to spend $0.50 on clicks
• You may want to spend $2 per click with a maximum budget of 20 cents (this is known as CPM)

Optimize your LinkedIn Ads campaigns

Optimize your LinkedIn Ads campaigns to boost your results.

• Use the right targeting options: This is a big one, because if you have a wide range of people in your audience who are probably not interested in what you offer or have no business relationship with you, then they won’t see your ads at all.
  
  To increase conversions, we recommend using age and gender targeting as well as interests targeted by job title or industry category.
  
  You can also target users based on what companies they work for or products they own—this way, even if someone has never heard about your product before but owns iPhones and Macs (and therefore might be interested), he won’t miss out on seeing an ad from his favorite brand!
  
  
• Optimize performance: Set up goals so that when someone clicks through an ad campaign or signs up for one of our courses (or whatever else happens),
  
  it automatically makes sense within their context—so even though he may not know much about sales yet but does recognize Apple products now because he gets asked about them constantly by friends at work? That’s okay!
  
  The goal will still be reached regardless because all these activities contribute towards achieving it: clicking through means more impressions were delivered; signing up means more leads generated; etc.

Measure campaign performance, ROI and analyze results

• Measure campaign performance. You can measure the ROI of your LinkedIn Ads campaigns by looking at the conversion rate, cost per lead or clicks per day.
  
  
• The more data you have, the better decisions you’ll make about optimizations that will increase your ROI and make your ads more effective in driving leads for your business.
  
  
• Analyze results: Once you’ve measured how well each ad worked for you and analyzed its performance, use this information as a guide to optimize future campaigns so that they’re even more successful than before.

This is a blueprint on how to create effective LinkedIn Ads campaigns.

LinkedIn ads is a great way to reach a targeted audience, generate leads and build brand awareness. Here are the steps you need to follow in order to create effective LinkedIn Ads campaigns:

• Identify your target audience
• Select the right format for your campaign (video or text)
• Create an image that represents your brand or service

Conclusion

We hope you have found this guide to be a helpful resource as you embark on your own LinkedIn Ads campaign. As with any marketing campaign, it’s important to experiment with different ad types and strategies. We’ve provided a number of examples here, but ultimately what works best for your business will depend on the goals that you want to achieve with your ads. If budget is an issue for example then consider using Sponsored Stories instead.